Web3 acquisition is easy, but retention is still 5.4%

Binance Research's Web3 adoption report tracked retention across Ethereum, BNB Chain, Arbitrum, Base, Avalanche, OP Mainnet, TON, Starknet, and Manta.

The average network retention rate is back in 2024 was 5.4%, and several cohorts fell sharply after the first few months.

That is the post-incentive retention problem, illustrated.

Data source: Binance Research

Related read: From Speculation to Habit: What Web3 Apps Can Learn From Fintech Retention
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