Finance apps are not naturally sticky

OneSignal’s benchmark chart shows the same pattern across all finance app categories: retention falls fast after the first session.

• Day 1 retention: 28.29%
• Day 7 retention: 17.86%
• Day 30 retention: 7.88%

In simple terms, getting the first action is easy; getting users to come back is the hard part. That is exactly why Web3 teams need to design for post-incentive habit, not just acquisition.

Data source: OneSignal Mobile App Benchmarks 2024

Related read: From Speculation to Habit: What Web3 Apps Can Learn From Fintech Retention
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