AI is already part of mainstream marketing workflows

HubSpot’s 2026 State of Marketing report makes the shift pretty clear.

• 80% of marketers say they use AI for content creation
• 75% use it for media production
• 61% believe AI is causing marketing’s biggest disruption in 20 years.

In simple terms, AI is no longer just a side tool for marketers to test.

It is already part of everyday execution – especially in the parts of marketing that depend on producing and adapting creative quickly.

Data source: HubSpot State of Marketing report
Related read: Neomarketing in the Age of AI: What Brands Can Actually Automate
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